Read John 1:6-8
"There was a man sent from God, whose name was John...." John 1:6
John the Baptist
was sent by God to bear witness to Jesus Christ, God’s Son, the Light of the
world. He was "The voice of him that crieth
in the wilderness, Prepare ye the way of the LORD, make straight in the desert
a highway for our God" (Isaiah 40:3). He did not seek to gain a
following for himself, but called on all people to repent of their sins and
trust in the Messiah and Savior Who was about to appear. John testified of
Jesus, that He is God the Son and the Savior who would take away the sin of the
world (John
We too are called to bear witness to Jesus, the Light of the world, that all might place their trust in Him for forgiveness and life everlasting! We are not to proclaim ourselves to be the light, but Jesus; for only He can give light and life to men. Thus, the question: "Why so much money and effort to advertise this church or that instead of simply bearing witness to Jesus, the true Light of the world?"
Dear Jesus, grant that we would not proclaim ourselves to be the light and seek to gain a following for ourselves. But, rather, grant that we would proclaim You to be the Light of the world, the Savior of mankind! Amen.